by Rachel Surtees (@RVSurtees)
I know who I’m voting for in the general elections. There’s never been any doubt. On the surface that may appear to be an admission of political blindness. In actual fact it couldn’t be any further from the truth. No no, I am deeply, painfully aware of every nuance and manoeuvre in what can only be described as a modern day war dance. Every article and news report evokes a near on catatonic response whilst I attempt to play out every twist and connotation of the possible consequences in the wider context. It normally ends in a puddle of dribble and paralysis.
The all out attacks on Darling’s budget sends me into a state of doomed surety that it’s all over. Ah but wait, Sam Cam’s being cut down to size for daring to suggest she will continue to work after having the baby, regardless of whether her man becomes our main man… be quiet my feminist soul, we’re back in the game!
Amidst all of this, there is one constant and aggravating thorn in my side. It’s there lurking as I make my way work. I may think I’ve managed to dodge its grip but no, there it is again on my way home, just in a different guise. That’s right, fiend of fiends, the freecycles. Current king of the fiends? The Evening Standard.
Then again, perhaps freecycles are in fact just harmlessly digestible sources of news that save you from having to reread the same Well Woman advert all the way home? You can probably tell that my vote’s with the former option but I am prone to exaggerate.
I don’t think that there’s anything wrong with that. Editorial bias doesn’t mean that you spin or amend a story to fit a specific political view. Clearly some do, but that’s what the PCC is there for. No, what it means is that the type and quantity of a particular kind of story will be published above another, depending on the bias. And that’s exactly where the freecycle becomes dangerous.
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Then again, perhaps freecycles are in fact just harmlessly digestible sources of news that save you from having to reread the same Well Woman advert all the way home? You can probably tell that my vote’s with the former option but I am prone to exaggerate.
There was one particular edition of the Standard that evoked such fury that I saved it, planning to furiously quote every source of irritation in this ponder. Unfortunately by a twist of fate it ended up in the rabbits’ litter tray – a fitting demise if you ask me. Anyway, in the absence of any evidence to back up my cries to ban the freecycle, I turned to the only true source of information about what fuels a newspaper: how they describe themselves to prospective advertisers. Here are just three quotes from their website…
“The ability of the Evening Standard to influence political community should not be underestimated.
1.3 million daily readers.
Highest circulating quality newspaper in the UK
It would be easy to dismiss all of the above. To think it doesn’t matter. That we’re all grown up enough to decide our own opinion on what we read. You’d be wrong. It does matter.
We’ve long since passed the point where newspapers concern themselves with the simple and objective reporting of fact. We now actively choose publications whose editorial bias is most closely aligned with our own opinions. The Sun’s latest advertising campaign isn’t based on their ability to report the news; it’s based on who their columnists are. And if there’s one thing that you can say about the Sun, they understand what their readership wants.
If you are one of the “60% of Evening Standard readers who don’t read any other quality newspaper”, you would be forgiven for believing that the entire country is opposed to the Labour party, that rabid dogs are roaming the streets of London attacking grannies, and of course, the staple of all right leaning publications, that immigrants are taking over. Now if you were a Daily Mail reader you’d be comfortable with viewing the world through that lens. But then again, the Mail isn’t feeding you a hateful life view, it’s merely reinforcing the one that you currently hold which is why it’s your paper of choice. If on the other hand you’re innocently being handed a copy of the Evening Standard to “leaf through” on your way home, you will perhaps be less aware of the level of bias in the way that the world is being presented to you. The Standard isn’t doing anything “wrong”. It’s simply reporting in line with its clear and open editorial bias… that doesn’t make it any less manipulative or dangerous.
With a general election on our doorstep, there has surely been no better time to ban the freecycles, or at the very least regulate them to impotency. The problem is, with the general election on our doorstep, there’s probably never been a worse time to attempt to ban them. Maybe I’ve got it wrong though, maybe it is all harmless?
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